A couple of years ago, I had a sudden insight about four different unconscious – and completely false – assumptions we can hold about ourselves.

No-one better to inform you on the ins and outs of the framework than its Discoverer. There is one caveat…

Why would we even bother to consider what our individual gut-reaction is to expectations? What’s the big deal about? They might not seem like such a momentous thing, until we stop and think just how large a role expectations play in day-to-day life…

What is your reaction when someone starts talking about personality types?

People have different instinctive reactions when they are faced with expectations: they either resist them, or have an urge to meet them. That was the simple, genius observation of author Gretchen Rubin. She followed it with a genius distinction…